[PRESS RELEASE] June 24, 2024 – Irvine, CA – Magnitude Lighting, a leading independent designer and developer of innovative LED power technology, is pleased to announce that Deniz Nolff has joined the company as Eastern Regional Sales Manager, effective June 24, 2024.

Deniz will be responsible for leading the sales and business development activities in the Eastern region, covering 16 states and the District of Columbia, as well as Latin America and the Caribbean. In her role, she will oversee the strategic partnerships and customer relationships in the region, ensuring the highest level of service and satisfaction.

Deniz brings over two decades of experience in the lighting industry, having cultivated relationships with manufacturers, agencies, and owners, honing a unique lighting skillset and a robust network within the industry.

Her career progression includes an important role at SESCO Lighting where she worked closely with lighting specifiers, designers and owners to provide new lighting systems in the healthcare sector. Deniz then transitioned to working directly with a manufacturer, focusing on supplying lighting systems that met the stringent requirements and unique demands of healthcare environments.

Now, as a part of our team, Deniz brings her knowledge and experience to drive our initiatives forward.

“We are thrilled to have Deniz join our team and lead our Eastern region. She has a proven track record of delivering exceptional results and building strong relationships in the industry. She also has a deep understanding of the lighting market, including OEMs, agencies, and distributors, all key segments. We are confident that she will be an asset to our company and our customers,” said Emilio Pedral, Chief Revenue Officer of Magnitude Lighting.

“I am honored and excited to be a part of Magnitude Lighting, a company that is at the forefront of LED power technology and innovation. I look forward to working with the talented team and the loyal customers in the Eastern region, and to contribute to the growth and success of the company,” said Deniz Nolff, Eastern Regional Sales Manager of Magnitude Lighting.

Magnitude Lighting is based in Irvine, California, and offers a wide range of LED drivers, transformers and power supplies, including constant voltage and constant current, magnetic and electronic drivers. The company serves various markets, such as hospitality, retail, office, education, and residential.

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