A lighting industry veteran, Allen will support agents and distributors in the south-central and mid-west regions.

[PRESS RELEASE] January 12, 2022, Tustin, CA – Magnitude Lighting Inc., manufacturer and distributor of LED drivers and transformers, announces Marty Allen as the new Central Regional Sales Manager. Based in Austin, Texas, the seasoned lighting professional will be responsible for managing sales support and development in the South Central and Midwest markets which completes the company’s goal of having a dedicated rep to support all territories in the United States.

“Marty brings a wealth of lighting experience to Magnitude,” notes Jim Giorgio, Director of Sales at Magnitude. “We’ve experienced rapid growth over the last few years so filling this position with someone who understands the business will make Magnitude even stronger.”

Before joining Magnitude Lighting, Allen served as National Sales Manager (Canada) at WAC Lighting and Director of Residential Sales Residential at Acuity Brands. His responsibilities centered around driving top-line and bottom-line growth for select US and Canadian agents calling on specialty lighting retailers and electrical wholesalers.

With the addition of Allen, Magnitude rounds out its geographical expansion with a sales team that includes Jeffrey Weinberg, Western Regional Sales Manager and Ryan Seder, Eastern Regional Sales Manager. Allen’s territories include Texas, Arkansas, Louisiana, Mississippi, Oklahoma and the mid-western states of Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Ohio and Wisconsin.

“With Marty on board, we’ve got a dream sales team that will work hard to support our agency and distributor network all across North America,” concludes Giorgio.