“I’m excited to join Magnitude Lighting as the Western Regional Sales Manager, bringing over 20 years of sales and operations experience, including more than eight years in the lighting industry,” said Byron Loza. “I’ve had the privilege of working closely with OEMs, lighting designers, engineers, architects, and distributors, helping them find solutions that not only meet their needs but also create lasting value. What I enjoy most about my work is building relationships and collaborating with clients to take ideas from inception to fruition—whether it’s a custom lighting design for a project or an innovative solution that improves efficiency and performance.”
In his new role, Byron will focus on supporting customers across the western region with tailored solutions, responsive service, and practical, hands-on expertise. “I look forward to getting to know our clients, understanding their challenges, and finding ways Magnitude Lighting can help them achieve their
goals,” Loza added. “Outside of work, I love spending time with my wife and two sons. We enjoy hiking with our dog, Bowie, and staying active outdoors—a passion that keeps me energized and ready to bring my best to every project. I’m always excited to meet new clients and explore how we can create lighting
solutions that truly make a difference.”
“Byron is an important addition to our team and to our agency partners and customers throughout the West Coast,” said Emilio Pedral, Chief Revenue Officer of Magnitude Lighting. “His deep industry experience, strong technical understanding, and genuine commitment to building long-term partnerships align perfectly with our mission and values. Byron’s ability to connect with agencies, OEMs, distributors, integrators, and specifiers will allow us to strengthen our presence in these key markets, accelerate growth, and deliver the service excellence our customers expect. We are excited for the impact he will make.”